Holistic view instead of pure tool migration
We look at your Atlassian environment in the context of your organization: processes, roles, governance, app landscape, and connected systems.
Atlassian Software stands for modern collaboration: from development and IT service management to specialist departments. Many companies are currently faced with the task of migrating existing data center installations to the cloud with a view to compliance, app parity, and integrations. This page classifies Atlassian Software by function, highlights current developments, and outlines decision-making processes for IT managers. Learn more about the innovations offered by Atlassian products and how they can optimize your business processes.
Efficiently manage development, IT services, and specialist departments on a single platform
Atlassian software is used wherever teams plan work transparently and manage it using end-to-end workflows: In product and software development, Jira Software handles backlog and release management; Bitbucket manages source code, code reviews, and CI/CD via Bitbucket Pipelines; Confluence bundles requirements, architecture decisions, and documentation. In IT and enterprise services, companies use Jira Service Management to manage incidents, changes, and service requests via portals, SLAs, and automation—including knowledge bases and asset/CMDB references. Departments such as HR, marketing, and finance manage projects, simple approvals, and recurring processes in Jira and document guidelines and meetings in Confluence. Across the board, dashboards and reports ensure transparency; integrations (e.g., Microsoft 365, Teams/Slack, Git/CI/CD, ERP/CRM) connect existing system landscapes, and role-based governance ensures compliance and auditability—even in hybrid and distributed teams.
Already 90% of companies use cloud applications, and hybrid and multi-cloud models continue to gain importance. Against this backdrop, Atlassian has set the end of life for Data Center: As of March 30, 2026, new licenses and Marketplace apps will no longer be available to new customers, renewals, app purchases, and extensions for existing customers will end on March 30, 2028, and on March 28, 2029, the products will switch to read-only mode – so there is actually less time than it seems.
How to succeed with Atlassian software transformation
The transformation of Atlassian software to the cloud is subject to clear time constraints. The EoL milestones require early planning, piloting, and test migrations. The first step is to review the app portfolio, identify critical apps, evaluate cloud availability and feature parity, and fill any gaps with alternatives. At the same time, integrations and interfaces, especially authentication, reporting, and connections to third-party systems, must be converted to cloud standards. A viable data strategy focuses on relevant content, archives legacy data, and cleans up data quality and permissions. Depending on the size of the instance, app landscape, and rights concept, project durations of several months to two years are realistic. Success also depends on structured change management with clear communication, training, and active support for users.
The transformation of Atlassian software does not end with the decision to move to the cloud. Only when it is actually implemented does it become clear how viable processes, app landscapes, integrations, and governance really are. Companies face the challenge of simultaneously taking into account technological, organizational, and licensing aspects within clear time frames due to the end of the data center era. This is exactly where our Atlassian service portfolio comes in: We support you throughout the entire lifecycle of your Atlassian environment – from technical classification and stable operation to scalable further development in the cloud or hybrid scenarios.
Our service portfolio bundles the central areas of application for Atlassian software: With Confluence, teams structure knowledge and document requirements and decisions. Jira (including Jira Work Management) controls planning, tasks, and workflows in development and specialist areas. Jira Service Management enables IT and enterprise services with self-service portals, SLAs, and automation. In addition, professional Atlassian license management ensures compliance, cost transparency, and scalable use via plans, user tiers, and Marketplace apps. The result is a unified platform that maps processes end-to-end and integrates seamlessly into existing tool landscapes.
We look at your Atlassian environment in the context of your organization: processes, roles, governance, app landscape, and connected systems.
Clear project phases, reliable schedules, and realistic costs ensure planning security.
Data residency, authorization concepts, auditability, and regulatory requirements are incorporated into the planning from the outset.
Our consulting is based on practical project experience. We know where the typical stumbling blocks lie and how risks can be avoided at an early stage.
Request a free consultation now and we will get in touch with you to arrange an appointment.
-Marco Arzt, Head of Business Solutions XRM
In 2001, “Atlassian” was registered as a company name, inspired by the Titan Atlas from Greek mythology, and founded by two fellow students. Today, Atlassian is one of the leading software companies specializing in the development of tools to improve collaboration and efficiency in companies.
As a Gold Solution Partner, Medialine has outstanding expertise in implementing and customizing Atlassian products to meet the individual requirements of our customers. Our in-depth knowledge of Atlassian software, combined with our many years of experience working with companies in various industries, enables us to develop tailor-made solutions and optimize implementations.
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