Stronger together in sales: Review of the 2026 General Sales Meeting

On February 23 and 24, 2026, more than 120 sales employees from all Medialine Group companies met in Mainz for this year's General Sales Meeting (GVM) – more than ever before. For two days, the focus was on strategic orientation, professional exchange, and new ideas for joint market development. The aim of the meeting was to strengthen the networking of the Group's portfolio, exploit synergies, and jointly identify ways in which Medialine can provide even more targeted support to its customers in their digital transformation in the future.

COO Stefan kicked off day 1 with a vivid comparison: if you want to fish successfully, you need to know where the fish are – and choose the right bait. Applied to sales, this means understanding customer needs precisely and recognizing potential instead of relying exclusively on existing structures. The goal is to act as a trusted advisor on an equal footing and to develop new solutions together with customers.

The first day's program included numerous technical presentations. Topics included specific AI use cases based on NVIDIA infrastructures, structured process models for AI projects, and topics such as managed security services, IT asset management, Microsoft Azure hybrid strategies, and SaaS backup. These topics were explored in greater depth in various breakout sessions and supplemented with practical perspectives, including those of partners.

A key lesson learned during the day was that infrastructure is rarely the starting point for successful digitalization. The first crucial step is to analyze the use case, business case, and specific customer requirements.

The second day of the event built on this and focused on the strategic development of the portfolio. The goal is to network the existing competencies within the group even more closely and translate them into added value for customers in a targeted manner. In further breakout sessions, approaches from the previous day were explored in greater depth and synergies between the companies were further strengthened. Additional impetus came from partners with current insights into VMware by Broadcom.

In the afternoon, three strategic topics took center stage: the further development of CompanyCloud as a scalable platform, the combination of Security Operations Center (SOC) and crisis simulation to strengthen cyber resilience, and the role of Oracle databases as the foundation of many business-critical IT infrastructures.

GVM 2026 demonstrated once again that the strength of the Medialine Group lies in its combination of technological expertise, close cooperation within the group, and a clear customer focus. Cloud, security, and infrastructure are becoming increasingly intertwined, enabling companies to be supported holistically on their path to digital transformation.