NVIDIA GTC 2026: Medialine Group on-site, where AI infrastructure takes shape

When the international AI and data center community gathers at NVIDIA GTC in San José, the focus is no longer just on technological visions. The spotlight is on concrete questions regarding scalability, cost-effectiveness, security, and operational usability. It was precisely in this context that the Medialine Group was on site with a strong delegation—to gather insights, assess developments, and make relevant trends tangible for businesses. NVIDIA GTC 2026 took place from March 16 to 19 in San José and online. NVIDIA positions it as a global conference for AI and accelerated computing.

Presence at a key AI infrastructure event

NVIDIA GTC is widely regarded across the industry as one of the key events in the fields of AI and accelerated computing. According to NVIDIA, more than 30,000 attendees from over 190 countries gathered in San José and online to discuss topics such as agent-based AI, inference, AI factories, and physical AI. This underscores the importance AI has come to hold as a business-critical infrastructure.

For the Medialine Group, attending GTC was therefore far more than just a trade show visit. As an NVIDIA Preferred Partner, the Medialine Group was on-site to assess technological developments early on and gather inspiration for concrete customer solutions in the areas of AI, cloud, and data centers. The group traveled to the event with a strong delegation, including CEO Martin Hörhammer, COO Stefan Hörhammer, and other representatives from the corporate group. The goal was not only to observe technological developments but also to assess them from the practical perspective of customer projects in the areas of cloud, data centers, and AI.

Less vision, more operational reality

A key takeaway from the event: The conversation surrounding AI is shifting noticeably. The focus is no longer solely on what is technically feasible, but rather on how AI can be integrated into everyday business operations in a way that makes economic sense, is efficient, and is resilient. It was precisely this trend that the Medialine Group highlighted at the event—as an important indicator of how the market is evolving and where companies should now direct their focus.

NVIDIA also sent clear signals in this direction at GTC. Official announcements regarding the Vera Rubin platform, NVIDIA Dynamo 1.0 for generative and agentic inference, and new reference architectures for AI Factories demonstrate that the focus is increasingly on productive, scalable, and operational AI infrastructures. For companies, it is therefore becoming increasingly important to consider performance, efficiency, costs, and operability as an integrated whole.

Agentic AI, Inference, and New Architectural Issues

It became particularly clear at GTC that the next stage of AI development goes beyond traditional chat interfaces. Agent-based systems that perform tasks independently, initiate processes, and integrate into existing platforms are gaining importance. At GTC, NVIDIA presented, among other things, new components and platform building blocks for this development phase—including NVIDIA Dynamo 1.0 as open-source software for large-scale generative and agent-based inference, as well as the Vera-Rubin platform as the next step for AI Factories and agent-based AI.

For the Medialine Group, this is precisely where technology and project reality converge. After all, the more autonomously systems operate, the more critical architecture, governance, security, and integration become. The discussions and insights in San José have once again demonstrated that future-proof AI projects are not created solely by powerful models, but through robust platform strategies, controlled operating models, and an infrastructure that truly enables innovation.

A strong group, a bright future

The fact that the Medialine Group was represented by a large team at NVIDIA GTC sends a strong signal to the outside world. It demonstrates the strength of the group: diverse companies, pooled expertise, and a shared focus on the issues that truly matter to customers today.

It is precisely in an environment like GTC that the importance of this breadth becomes apparent. Those who consider AI infrastructure, data center architectures, security, the cloud, and operational implementation as a unified whole can not only assess developments more quickly but also leverage them strategically. This is precisely where the Medialine Group’s strength lies: not viewing technological dynamics in isolation, but translating them into integrated solutions for SMB and enterprise customers.

Inspiration from San José that continues to have an impact

NVIDIA GTC 2026 demonstrated that the next phase of AI has long since begun. The focus is on AI as infrastructure, economically scalable inference, agent-based systems, and the question of how companies can integrate these developments into their organizations in a secure and targeted manner. For the Medialine Group, its presence in San José was therefore one thing above all else: an important strategic touchpoint for gaining perspective, deriving relevance for customers, and assessing technological developments at an early stage.

Learn more in our interview with Martin Hörhammer and Stefan Hörhammer - straight from NVIDIA GTC 2026.