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CAS genesisWorld

Revolutionize Your Customer Relationship Management with CAS genesisWorld CRM Software

CAS genesisWorld is a CRM software that centrally manages customer information in a database, thereby supporting customer communication and relationship management within companies. Trust in the German market leader for CRM+ AIA® in the midsize segment and customize your software to meet your industry-specific needs and business areas. With your new CAS genesisWorld CRM software, you elevate the future readiness of your company to a new level.

Secure your future now!

CAS genesisWorld at a Glance

With CAS genesisWorld, you get CRM software with an intuitive user interface. Whether it's employees in sales, marketing, and/or customer service, everyone can quickly access relevant customer information. Additionally, they can identify customer preferences, buying habits, and interactions through created customer profiles and histories, allowing them to tailor targeted marketing campaigns and sales strategies to your customers' needs.

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Application Areas of CAS genesisWorld

CAS genesisWorld is a smart CRM software for all your business areas. Whether it's automated workflows or cross-departmental processes, CAS genesisWorld helps relieve your teams of their everyday tasks.

Management

Relying on gut decisions in management can be uncertain. Instead, it's advisable to base decisions on well-founded forecasts. CAS genesisWorld, as a central CRM software, empowers you to actively, strategically, and proactively steer your company. Through transparent control, you can quickly gain real-time insights into numbers, data, and facts.

Sales

With CAS genesisWorld as your central CRM software, your sales team can leverage an effective tool for identifying potential opportunities, accelerating sales closures, and increasing revenue. Cover the entire sales cycle from lead generation to closure, and even in the after-sales area, recommend suitable products at the right time.

Marketing

To achieve successful lead generation, creativity and the right digital marketing tools are essential. CAS genesisWorld serves as your CRM software to ensure successful interaction with your prospects and customers. You have the ability to filter specific target audiences and optimize your marketing efforts.

Project Management

Whether it's customer projects involving external participants or collaborative tasks within your own team, with the right CRM software, you can intelligently plan and execute your projects. CAS genesisWorld supports you in providing all project participants with the necessary information crucial for the successful progression and completion of the project. Tasks, objectives, resources, budgets, risks, and milestones are transparently mapped, and the entire workflow is noticeably accelerated through helpful features.

Service & Support

For a perfect customer experience, handling complaints professionally is just as important as swift processing. As a smart CRM software, CAS genesisWorld supports your service and support team in the individual and speedy handling of tickets and serves as an information base for targeted and competent responses. You keep track of all complaints, ongoing support cases, and maintenance contracts. You respond quickly and professionally to customer inquiries, automate routine tasks, and strengthen your customers' trust.

Administration

Regardless of the requirements and structures in your organization, a scalable, future-proof CRM + AIA® solution adapts to your needs and grows with your business. With CAS genesisWorld, users, CRM managers, and administrators have the flexibility to customize interfaces, individual input aids, and central templates, allowing them to individually represent business relationships and processes. CAS genesisWorld enables you to establish uniform and consistent processes as well as personalized workflows.

All benefits at a glance

Automated business processes

Advanced safety functions

Absolute user-friendliness

CAS genesisWorld is a highly effective CRM software that helps companies to strengthen customer relationships, optimise business processes and ultimately increase business success. With its user-friendly interface, automation capabilities and security features, it is a valuable resource for organisations of all sizes and industries.

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Medialine is a „CAS Software Certified Partner”

CAS Software AG was founded in 1986 and is currently the German market leader in customer relationship management. The CAS Group has more than 470 employees and is represented in 40+ countries with 12 language versions of CAS genesisWorld. Medialine is a CAS Software Certified Partner. Together, we have a long-standing business partnership with many successful projects completed and have elevated the relationship management of numerous customers to a new level. Trust in our long-term expertise, and let's take the next step towards satisfied customers.

CRM with intuitive operation

CAS genesisWorld's SmartDesign® technology ensures intuitive usability on all devices - whether desktop, tablet or smartphone. This means you can organise your data in the same way anytime, anywhere and focus on your customers. In our CRM system you will find apps for countless cases - contact management, document management, reports and many other applications are available to you.

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-Marco Arzt, Head of Business Solutions XRM

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