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MEDIALINE'S TALENT SHOWCASE

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TALENT SHOWCASE ::  Danielle Serino


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Current Market:
Cleveland (18)

Preferred Title:
Anchor/Reporter

Experience:
18 Years



Agent:
Napoli Management Group
David Ahrendts
310.385.8224 / davidahrendts@tvtalent.com
CAREER SUMMARY

A personality-driven, Emmy Award-winning news anchor and investigative consumer reporter. More than 15 years of experience in daily, deadline television and radio news. An attractively memorable on-air presence with an irreverent, edgy style that draws and keeps loyal viewers.


EDUCATION

Northwestern University
Evanston, Illinois
Bachelor of Science in Communication Studies, Dean’s List


PROFESSIONAL EXPERIENCE

Anchor/Investigative Reporter
2006 to Present
WOIO-TV, Cleveland, Ohio
Weekday anchor of the noon, 4:30 and 5:30pm broadcasts. Duties include all phases of newscast production and on-air execution in a Top 20 market. Responsible for in-depth consumer investigative series and consumer advocacy pieces. Host of “Danielle, Does It Work” which tests the integrity of popular products and “Danielle’s Doghouse” which regularly cites unscrupulous businesses.

Radio News Anchor/Personality
2005 to 2006
Radio 670 “The Score”, Chicago, Illinois
Produced and read hourly radio newscasts for #1-rated sports talk radio. Sidekick to popular sports host.

Consumer and Business Reporter/Fill-In Anchor
2000 to 2005
WFLD-TV, Chicago, Illinois
Created and maintained five signature consumer/business segments for a highly-promoted franchise “Bottom Line” which included testing consumer products, how-to buying guide and business fraud. Also fill-in anchor for the weekend, morning and prime broadcasts.

Co-Host/Reporter/Fill-In Anchor
1998 to 2000
WAMI-TV, Miami, Florida
Reported on Miami social issues for the Barry Diller experimental station. Responsible for long-form investigative pieces. After filling in for main anchor, station created co-host position for her.

Anchor/Host/ Reporter
1994 to 1998
News 12 Westchester and News 12 Long Island, New York
Lead reporter covering breaking news. Extensive live news reporting. Also responsible for feature pieces on celebrities and their New York appearances.


AWARDS

Emmy Awards: Series Reporting “Mariel: 20 Years Later”
Nominated 5 times for Ongoing Series “The Bottom Line”
Nominated 3 times for Ongoing Series “Danielle, Does It Work”
Nominated for Investigative Reporting “Getting the Boot”